Step #15

Market your ideas.
Catchy mottos and logos guarantee certain success for your campaign.

Take the new OHSU privacy policy, for example. Their new up-and-coming campaign to increase awareness of patient privacy issues has the associated logo depicted here, and the motto "break the glass." Break the glass: not only is it informative, it's fun to say. Break the glass. Straight away, I, as a putative target of this campaign am filled with conviction to do the bidding of the Administration. "Yes," it makes me stand, proclaiming to the world, "I will break the glass. And come the inevitable time that my peers stand and declare likewise, then our cry shall be 'We will break the glass.'" And our new motto, here at How to Get a Ph.D., from this day forward shall be, "I will break the glass." Say it with me where you are: I will break the glass.

I will break the glass.